Posted: 02 Apr 2012 09:17 AM PDT
The app world woke up a few days back with a scare when news about Apple going through with its UDID deprecation plan hit the industry. While this definitely has substantial effects on a lot of app developers and companies that provide services using UDID, it is not new information as this idea has been floating around for over 6 months.
At InMobi, we respect the decision to deprecate the UDID keeping in mind the privacy of users. We are in the business to provide value add to users and any solution which can potentially compromise the privacy is a big no-no for us. However, it is important for companies working with ad networks to understand how the deprecation of UDID can affect them. Currently, most ad networks use UDID to provide a whole gamut of product offerings, which will all begin to fail in the lack of UDID. Without an alternative, the impact will be seen on both the advertiser and publisher front.
InMobi has been working on a UDID free solution for our Publishers and Advertisers ever since the potential connection of UDID and privacy concerns emerged. We have invested time in finding a solution that will have long-term benefits rather than a quick-fix solution to the problem at hand. I am happy to announce that we will be rolling out this new solution to all our partners shortly. So, both publisher and advertisers working with us will be offered the new solution that they can adopt at the earliest.
With the changes that we have in store, UDID will be a thing of the past. But what's more exciting is the additional features that we will be rolling out with the new solution. I do not want to trivialize the impact of UDID deprecation, but honestly, we have been expecting this for a while and have been gearing ourselves up to the eventuality. Hence, it doesn't come as a big surprise. Rather, I look at it as an opportunity for publisher and advertisers to revisit the services they are getting from ad networks and get more than what they have previously been getting.
The first in line UDID-free solution is for our Publisher. Click here to read what our developer evangelist has to say.
Posted: 01 Apr 2012 11:42 PM PDT
LONDON, UK – 2nd April 2012: Cell•SDK, the cross-platform experts which enable application developers to seamlessly create new apps, today announces InMobi, the world’s largest independent mobile advertising network, as its global partner. Developers will now be able to monetise their applications across multiple platforms by inserting only three lines of code.
Cell•SDK, developed by Spanish technology experts Syderis Technologies, is a cross-platform solution of interactive applications and games using C# and .NET for Android, iOS and Windows Phone. Developers using Cell•SDK can now monetise their apps by integrate advertising into their apps.
Terence Eden, Developer Community Manager at InMobi comments: “It’s increasingly difficult and expensive for developers to release on multiple platforms. With competing ecosystems the norm for the foreseeable future, it’s imperative that apps and games are launched cross-platform simultaneously. Cell•SDK is a practical choice for developers. Using C# to write applications for Android, iOS, and Windows Phone is an innovative choice. We’re also proud to sponsor the Cell•App Awards to reward the top 10 application developers who create a mobile application cross-platform with Cell•SDK.”
Daniel Vargas Pérez, Responsible Online Advertising at Syderis Technologies adds: “We were looking for an advertising network, which shared our philosophy of independence and had its finger on the pulse of the developer community. So, are thrilled to have InMobi as our advertising network of choice. The developer community continues to evolve and Cell•SDK knows that we need to make it easy for developers to make money – that’s why integration of the InMobi platform was key.”
Cell•SDK has just launched its version 1.1, which has new features including camera sensor, localytics integration and status API. It also now gives developers the opportunity to manage multiple screes, in an isolated way to control application flow with its newly added Screen Manager function.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.
InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
About Syderis Technologies
Syderis Technologies was founded in 2009 and is headquartered in Seville, Spain. It consists of a young and skilled team specialised in the sector. Since its inception it has opted for the creation of innovative and pioneering projects. Syderis has always been close to the interactive world and multi-touch. With all the experience comes its latest project, Cell·SDK, a framework for the development of mobile applications and cross-platform games, which will help developers to make applications, while saving time, efforts and processes.
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